About FishTreasure

Your trusted partner in fishing adventures since 2010

Our Story

FishTreasure Store in 2010

FishTreasure began as a small fishing tackle shop in Mumbai in 2010, founded by Rajiv Mehta, a passionate angler with over 30 years of fishing experience. What started as a modest store with a handful of products has grown into one of India's premier destinations for fishing equipment and gear.

Our journey has been guided by a simple philosophy: provide high-quality fishing gear that enhances the angling experience, backed by expert knowledge and exceptional customer service. This commitment has earned us the trust and loyalty of fishing enthusiasts across the country.

Over the years, we've expanded our product range, established partnerships with leading global brands, and built a community of anglers who share our passion for fishing. Today, FishTreasure stands as a testament to our dedication to the sport and the anglers who pursue it.

2010
Founded in Mumbai
2013
Expanded product range
2016
Launched online store
2019
Opened second location
2022
Introduced exclusive product lines
2025
Celebrating 15 years of excellence

Our Mission

At FishTreasure, our mission is to enhance the fishing experience by providing premium quality equipment, expert guidance, and exceptional service to anglers of all skill levels. We believe that fishing is more than just a hobby—it's a way to connect with nature, build lasting memories, and find peace in our busy lives.

We are committed to:

  • Sourcing and offering only the highest quality fishing gear and equipment
  • Providing expert advice and personalized recommendations
  • Supporting sustainable fishing practices and conservation efforts
  • Building a community of passionate anglers who share knowledge and experiences
  • Continuously expanding our knowledge and product offerings to meet evolving angler needs
Angler at Sunset

Meet Our Team

Our team consists of passionate anglers with extensive experience and knowledge in various fishing techniques and environments.

Rajiv Mehta

Rajiv Mehta

Founder & CEO

With over 30 years of fishing experience across India and internationally, Rajiv founded FishTreasure to share his passion and knowledge with fellow anglers.

Ananya Singh

Ananya Singh

Product Specialist

A competitive angler with expertise in freshwater fishing, Ananya ensures our product selection meets the highest standards of quality and performance.

Vikram Patel

Vikram Patel

Customer Experience Manager

Dedicated to ensuring every customer receives personalized attention and expert advice, Vikram brings 15 years of saltwater fishing experience to the team.

Priya Sharma

Priya Sharma

Fishing Guide & Educator

A certified fishing instructor, Priya leads our workshops and educational programs, helping new anglers develop their skills and confidence on the water.

Our Achievements

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Best Fishing Retailer 2023

Awarded by the Indian Angling Association for excellence in product quality and customer service.

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50,000+ Happy Customers

Proudly served over 50,000 anglers with a customer satisfaction rate of 98%.

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Conservation Partner

Recognized for our contributions to local fishery conservation and sustainable fishing practices.

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Exclusive Brand Partnerships

Selected as the exclusive distributor for several premium international fishing brands in India.

Our Partners

We work with leading brands and organizations in the fishing industry to bring you the best products and experiences.

What Our Customers Say About Us

"I've been shopping at FishTreasure for over 5 years now, and I'm consistently impressed by their knowledge, selection, and service. The team goes above and beyond to ensure you find exactly what you need for your fishing adventures."

Arjun Reddy
Bangalore

"As a beginner angler, I was overwhelmed by all the options out there. The staff at FishTreasure took the time to understand my needs and guided me to the perfect starter equipment. Their beginner workshop was also incredibly helpful!"

Meera Joshi
Delhi

"FishTreasure is more than just a store—it's a community. I've met fellow anglers through their events, learned new techniques from their workshops, and always leave with quality gear that enhances my fishing experience."

Sanjay Kapoor
Chennai